Decide what you are not going to do – for now

When you are starting a business, knowing what you are not going to do is as important as knowing what you will do.

You have a vision of a better future. If successful, you will impact others. Once you live in the possibility of your vision you are going to want to go big. It will be grand – it has to be grand to keep you going. 


It is crucial to keep your focus narrow at the beginning – on the smallest problem that you can solve that will bring value to the smallest set of people that will allow you to be successful. And then grow incrementally.

Being specific about what you are going to do now helps keep you grounded. Saying, “later” helps you preserve your focus and resources.